One unique college marketing strategy Campus Solutions is offering brands this fall is a brand-sponsored Back To School college checklist and survival guide.  These branded promotional items will be given to college students as they arrive on campus in the fall.  Your company’s checklist and survival guide may segment the college demographic by targeting freshmen, men-only or women-only.  Your branded college checklist may include a list of dorm essentials, school supplies and a listing of your company’s products or services.

A survival guide would include useful tips for the average college freshman. These items will be given away to students the first two weeks of the fall semester.  Each Back To School college checklist and survival guide will be distributed by Campus Solutions’s college street teams acting on your company’s behalf.

A smattering of venues will be involved to reach this group of students including residence halls, student unions, fraternities and sororities.  For more information on Back To School branded college checklist and survival guides or additional Campus Solutions college offerings, please visit our website at www.campussolutionsinc.com.

Campus Solutions, Inc. is proud to announce that during the 2008-2009 school year, we are providing a number of unique methods for brands to go green on campus.  Our clients have the opportunity to promote environmental-responsibility among college students while increasing a brand’s exposure amongst this demographic.  With the support of our university and college partners, brands will be “going green” through comprehensive, earth-friendly programs designed to encourage active student support and personal responsibility.

Go Green On Campus- Recycling Program: A campus-wide recycling program will be established on campuses throughout the country.  Recycling bins will be placed on floors in residence halls and throughout campus, making recycling convenient and recycle those materials which would have otherwise been wasted.  Large recycling bins will be branded with your company’s logo and your company’s “go green” message.  During each semester, a comprehensive analysis representing the amount of resources recycled will be posted throughout campus.  To generate additional exposure, an art contest will be held on-campus, where students will compete for the winning art project compiled of only recycled material.

Campus Solutions, Inc. is a pioneer in the college marketing industry.  For more information or to learn how Campus Solutions can help your brand implement a go green college campaign, please visit Campus Solutions’s website or feel free to reach Bryan Carbone directly at Bryan.

Campus Solutions Inc., one of only a few firms specializing in college event marketing, has established a new college media outlet that allows brands to reach students and Go Green on campus.  Campus Solutions is working with corporations to implement a number of Go Green projects on colleges and universities that either limit unnecessary waste; conserve our natural resources; provide corporate-sponsored tree planting initiatives or encourage campus beautification projects.  Each of these strategies delivers unparalleled brand awareness, generates brand appreciation amongst the prized college student demographic and allows brands to demonstrate their greenness.

Unnecessary waste of paper, plastic, aluminum, and cell phones occurs on campus everyday.  Campus Solutions and our higher education partners are providing exclusive go green on campus opportunities on recycling receptacles that will be displayed throughout campus. The amount of paper that is never recycled is staggering, so is the waste from the packaging material during back to school or beverage containers throughout the year.  

Your brand’s message will be visible throughout the campus, within the residence halls and associated with the school’s proactive measures to help reduce and recycle our natural resources.  A Go Green on campus recycling strategy will be tailored specific to your brand and can be either regional or national in scope.  For more information, please visit our website at www.campussolutionsinc.com or email Bryan Carbone directly at Bryan.

A bill on New York Governor David Paterson’s desk is expected to pass banning smoking in all residence halls and campus buildings on each public and private NY college and university. This reconfirms New York’s stance on smoking as this is an extension to a previous law passed within the year for SUNY schools and some private campuses. 

As a college marketing company, we feel that this is a terrific opportunity for brands to develop a creative promotion on campuses throughout New York.  The statewide promotion would be an effective strategy since New York is spread out over such a large area.

What a great opportunity for campus administration to promote their support to reduce the 54,000 second-hand smoking deaths in this country per year.  College administration can gain insight on what Maria College in Albany began this past semester when they voluntarily banned smoking on its college. 

Some concepts Campus Solutions is suggesting and encouraging companies to take advantage of our extensive New York college and university network:

• A mint or candy sampling promotion in replace of the cigarette   
• Postering and on-campus media with a creative message about the law  
• Nicorette or other stop smoking gums and patches sampling 
• A college bar media campaign- branded messages on coasters, napkins and throughout the bar  
• College newspaper ads throughout New York
• Students are frustrated about the long walk to go off-campus to have their smoke- companies could promote at locations within walking distance to campus

Some concepts Campus Solutions might suggest to campus administration to promote the new law:

• Ashtrays can be branded throughout campus with a positive message pertaining to this being a smoke-free campus
• Signage with your new message both inside and outside of residence halls and previous smoking destinations
• Promoting New York State’s unrivaled quit smoking programs
• Transforming previous smoking hot spots on campus to garden and seating areas that promote the absence of second-hand smoke

For more information, please feel free to visit our website at www.campussolutionsinc.com or contact Bryan Carbone directly at Bryan.