With the steady increase in demand for media channels to target specific niches, fraternity promotions can be an excellent media buy for brands interested in reaching the college male audience.  College fraternity men are typically very social, athletic (often a member of an IM team) and a consumer with discretionary income.  Campus Solutions has developed a network that also allows a multicultural college marketing campaign by establishing a relationship with the national multicultural Greek fraternities and councils.

Here’s a picture of one of our client’s fraternity sampling promotions in spring ‘08:

The following describes a quick breakdown on fraternity sampling:

Sampling initiatives: Campus fraternities are ideal venues for a brand to sample a new product or a great way to reintroduce an existing product using a fresh approach.  These influential consumers will receive your product in person as well as a coupon for a future purchase and a way to track ROI.  In addition to providing an experienced campus street team, Campus Solutions also provides an experienced photographer onsite on each campus involved- photographing the fraternity as a group and providing highlights of each event.  For more information, feel free to visit our website at www.campussolutionsinc.com or contact Bryan Carbone directly at bryan.