With May quickly approaching, many college students are beginning to focus their attention on final exams. For a number of consumer brands which have identified the college demographic as an important consumer group for one or more of their brands, this season may offer the best timing to initiate their college marketing efforts. During the last few weeks of classes, students’ priorities tend to shift focus from social activities to academia. Groups of students crowd campus lawns, local coffee shops and campus libraries reviewing class notes and reading required class materials.
Campus Solutions offers college media and Out-of-home advertising opportunities for clients interested in reaching college students both on and off campus. For confectionery and snack brands, the weeks leading up to final exams is ideal timing for product sampling initiatives and fitting messages recognizing students hard work and promoting a break from studying. Brands may choose to promote a study break contest or offer students a product on-the-go. Acting as your company’s liaisons, Campus Solutions’ staff extremely familiar with each campus will be acting as your company’s street teams and engaging students. Other opportunities include campus postering and signage opportunities through our network of local coffee shops frequented by students.