While Twitter, Pinterest and Facebook continue to be the preferred methods to reach marketers’ college audience, many continue to challenge themselves to find ways of engaging their markets.

College students can be very fickle and often advertisers messages suffer from a lack of intimacy and connection to the marketing strategy itself.  In order to engage their participation and excitement they still respond better to brands online when offered premiums and exclusive rewards. A QR code in all its savvy ‘wow’-ness, scanning the image and getting linked with the brand, still in many instances require tweaking to tie in and incorporate technology into the buyer’s behavior. It will still take a considerable amount of time for these tools to reveal their maximum potential.

Whatever the tools marketers decide to utilize, the challenge will be to secure a tighter conversation between student and brand.  For more information on reaching the college audience, please feel free to reach out to Campus Solutions.

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