Campus Solutions, Inc. (www.campussolutionsinc.com) today announced a unique, multi-platform promotion with Spikes Salsa, a brand of LiDestri Foods, that targets three northeastern colleges during football season. The collegiate marketing company, one of the fastest growing collegiate marketing firms in the nation, will not only be visiting each campus with samples and promotional activities but will be posting photos of the campaign on Spikes Salsa’s Facebook page in real time.
Starting October 13, “brand ambassadors” for Spikes Salsa will visit three big campuses — Rutgers, Boston College and Northwestern University — to distribute samples of Spikes’ Black Bean and Corn Salsa and Medium Salsa flavors. The ambassadors will be dressed in branded uniforms, and will target high traffic areas on each campus, including tailgaters during the football games. Simultaneously, they’ll be recording their activities and posting to Spikes’ social media platforms in real time, making this a truly interactive experience.
“We’re thrilled to partner with Spikes Salsa on this one-of-a-kind campaign,” said Bryan Carbone, President, Campus Solutions Inc. “It’s the perfect promotion to launch during the college football season, and we’re ideally-suited to do it, given our extensive reach into the college marketplace. I’m convinced our program will not only generate huge sampling but also help build brand loyalty for years to come.”
“College sports fans are a prime demographic for LiDestri Food and Beverage and specifically Spikes Salsa,” said Jocelyn Paal, Marketing Manager for LiDestri Food and Beverage. “Campus Solutions has been very adept in exposing our brand to hard to reach audiences across the country, and I’m excited to see how this latest promotion develops.”
Campus Solutions has developed a niche in the marketing industry for its unique, customized college promotions, especially during tailgating events. For five years now, the company has visited hundreds of colleges on behalf of Fortune 500 companies to market their products and brands to students, faculty and visitors. Campus Solutions specifically targets windows when college football is in season, and uses its extensive network of ambassadors to cover campuses, stadiums and their parking lots, in addition to public spaces at the universities.
More than 172 million people watch college football each year, making this audience a prime demographic for snack food makers.
College students are the most prized demographic with marketers today. They are estimated to spend more than $21.5 billion on food and beverage in one year alone, as well as $21 billion on electronics and cell phones; $10.5 billion on entertainment; $6.5 billion on footwear and apparel; and $6 billion on health and beauty. Also, 93 percent of this audience has credit cards, and 97 percent of them make their purchases off campus. Additionally, this year’s student body is said to be the most wired ever, spending an average of 11 hours a day engaged with media via cell phones, laptops, BlackBerrys and iPods.
Campus Solutions is currently working on several major campaigns with Fortune 500 companies to introduce new products to the 2012-2013 college audience, and will announce several new partnerships in the coming months.