The 2013 back-to-school and back-to-college season will be a crucial period for retailers to expand upon overall industry gains year over year. Lagging behind only the December holidays for second in consumer spending, 2012’s combined K-12 and college spending was estimated at $83.8 billion.
While NRF’s ’13 BTS and back-to-college spending surveys aren’t scheduled to be announced until July 16th, consumer optimism has improved in ’13 and many anticipate consumer spending, not only by parents of students but also college consumers, to meet or exceed ’12 back-to-school and back-to-college spending.
Campus Solutions Inc., the country’s largest college marketing agency, has the resources you need to contact college students and parents the weeks leading up to the first day of the new school year, from email and mailing marketing strategies to parents and students to on-campus media and non-traditional media. for more information, please visit us at www.campussolutionsinc.com.