In the fall of 2016, some 20.5 million students travelled to their colleges for another semester of studying, socializing and, of course, spending. This massive national student body stretches across every state and unites a vast range of young people fro... read more
We often talk about how today’s college students are more engaged than ever – but they’re also much savvier about the marketing efforts of companies. This makes the job of marketing to them more problematic, but also more rewarding; once a compa... read more
Many parents worry about sending their kids off to college. They worry about their kids getting enough food and studying the right amount. Parents want their kids to have everything they need to succeed in college. Many schools host a parents weekend usua... read more
When choosing a college, the Greek presence on campus is often a big factor in many students’ decisions. Greek organizations, including sororities, are popular in college because of the bonds they forage between members. Many students also enjoy par... read more
In the next few weeks, hundreds of thousands of college students will be heading back to campus for the fall 2016 semester. Many of these schools host welcome events in the beginning of the semester to ease students’ transition, especially for fresh... read more
Lately the news has been all over the newest craze to come to the app store, a game called Pokemon Go. In the game, players have to walk around the real world in order to collect Pokemon creatures on the app. This game is popular among children of course ... read more